美國留學(xué)廣告學(xué)專業(yè)介紹

同學(xué)們您是否也想知道美國留學(xué)廣告學(xué)專業(yè)介紹，這個(gè)問題的分析和解答呢？相信你通過以下的文章內(nèi)容就會有更深入的了解，話不多說，接下來就跟著中國教育在線小編一起看看吧。

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

二、美國廣告學(xué)主要課程內(nèi)容

綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

三、美國廣告學(xué)研究生職業(yè)前景

就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

就業(yè)市場：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場策劃，研究機(jī)構(gòu)等。

通過上面對美國廣告學(xué)研究生申請及就業(yè)的'解讀，相信對于很多計(jì)劃申請美國廣告學(xué)的學(xué)生可以參考上面的信息來提前做好申請美國研究生的準(zhǔn)備和規(guī)劃。

以上，就是本文的全部內(nèi)容分享，希望能給同學(xué)們帶來參考，如果您還有美國留學(xué)廣告學(xué)專業(yè)介紹其他方面的疑問，歡迎隨時(shí)在線咨詢客服老師。

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